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Thriving below zero: an Antarctic experience with the Frozen Dagger expedition

Thriving below zero: an Antarctic experience with the Frozen Dagger expedition

After designing his expedition’s branding in 2022, I travelled to Umeå, northern Sweden, to meet Sam Cox, a former Royal Marines Commando officer, and see how he is preparing for a world-record breaking expedition to the South Pole at the end of 2023.

 Entitled the ‘Frozen Dagger’ project, Sam will be skiing almost 2000 kilometres in the name of biomedical sciences and human performance, whilst also fundraising for the Movember and Rock to Recovery charities. A hugely inspiring endeavour, I’m sure you’ll agree!

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